Healthcare's Most Responsive Method of Email Delivery
Health Minute, CMI Media Group’s proprietary email capabilities
Optimized for omnichannel and next-best-action campaigns, Health Minute provides unmatched scalability and cost-efficiency in reaching target HCP audiences. In today's complex healthcare landscape, connecting with HCPs requires more than just sending emails. Health Minute, provides a data-driven, compliant, and highly effective channel to engage your target audience with precision and impact.
Our Core Capabilities
High HCP Reach & Quality
We leverage the most robust email deployment capability, enabling CMI Media Group to select from multiple high-quality email address providers to ensure maximum reach across healthcare audiences with clean, accurate data.
Omnichannel Integration
Seamlessly integrate your email campaigns into omnichannel marketing programs such as Empower™ AMO and client-triggered campaigns, creating cohesive, multi-channel experiences that amplify your message and drive deeper engagement.
Cost-Effective Solutions
Achieve broad and precise HCP reach without compromising your budget, thanks to our efficient and flexible email service model.
Rapid Performance Insights
Within days of deployment, we return comprehensive performance insights, allowing for quick evaluation and informed decision-making.
Advanced A/B Testing
Optimize your campaigns for maximum impact with robust A/B testing capabilities for subject lines, content, calls-to-action, and more, at no additional cost.
CAN-SPAM Compliance
Rest assured that all Health Minute campaigns are fully compliant with CAN-SPAM regulations, protecting your brand and ensuring ethical communication practices.
Case Studies
Driving Email Engagement with Precise Audience Targeting
Unrivaled Expertise
Jordan McDowell
Director, Customer Experience Management | jmcdowell@cmimediagroup.com
Jordan has been working in digital marketing and marketing automation, with a focus on HCP email, for over 15 years. With Health Minute, Jordan and his team are looking to make reaching Healthcare Professionals with key messages as simple and effective as possible using cutting edge innovation and automation.
Matthew Strehlau
Manager, Customer Experience Management | mstrehlau@cmimediagroup.com
Matt is CMI Media Group’s subject matter expert in email marketing and marketing automation. Bringing over 10 years of experience managing email setup, deliverability, and compliance for top brands, Matt provides top quality execution and customer service to ensure that Health Minute is reaching Healthcare Professionals as efficiently as possible.
VIDEO
Nth Degree
Amanda Preto (SVP, Marketing) and Matt Strehlau (Manager, CXM) of CMI Media Group discuss evolving email deliverability requirements from major providers (Google, Yahoo, Microsoft). They’ll share essential guidelines for pharma brands to ensure email delivery, navigate spam filters, and leverage promotions folders for HCP engagement. Learn success metrics, challenges, and next steps for optimizing email within your omnichannel strategy.
To learn more, contact us at jmcdowell@cmimediagroup.com and mstrehlau@cmimediagroup.com
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